Snowplow is an enterprise-strength marketing and product analytics platform. It identifies your users, and tracks the way they engage with your website or application. It stores your users' behavioural data in a scalable "event data warehouse" you control: in Amazon S3 and (optionally) Amazon Redshift or Postgres. Lets you leverage the biggest range of tools to analyze that data, including big data tools (e.g. Spark) via EMR or more traditional tools e.g. Looker, Mode, Superset, Re:dash to analyze that behavioural data.