Notifications is a message pushed to user's device passively. Browser supports notifications and push API that allows to send message asynchronously to the user. Messages are sent with the help of service workers, it runs as background tasks to receive and relay the messages to the desktop if the application is not opened. It uses web push protocol to register the server and send message to the application. Once user opt-in for the updates, it is effective way of re-engaging users with customized content.