Ur is a programming language in the tradition of ML and Haskell, but featuring a significantly richer type system. Ur is functional, pure, statically typed, and strict. Ur supports a powerful kind of metaprogramming based on row types. This type safety is just the foundation of the Ur/Web methodology. It is also possible to use metaprogramming to build significant application pieces by analysis of type structure. For instance, the demo includes an ML-style functor for building an admin interface for an arbitrary SQL table. The type system guarantees that the admin interface sub-application that comes out will always be free of the above-listed bugs, no matter which well-typed table description is given as input.