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Running an ecommerce business is tricky. There is a lack of location which means that your opportunities are bigger but there is also a lot of pressure. Ecommerce business and website is a project on its own and it’s always changing. It’s also a source of numerous other projects. So, project management is one of the most important aspects of it.
Here are some tips:
Set goals that are easy to track and measure
Almost every ecommerce project has the goal of selling more products but it’s common for businesses to forget about setting specific goals. But every project needs goals which are clear and easy to track. You might want more sales or more ROI from influencers or even mentions and more brand awareness.
All of these are great goals, but you have to remember to set them and you have to have a way to measure them. This means having comparable metrics that can be entered in Google Analytics and then you can measure and compare your goals.
Monitor and track your use of time
Ecommerce businesses are done remotely very often and they also involve flexible work hours because people like to work according to what is suited to them. They are great for productivity, no doubt, but they are also a lot harder to monitor than regular work hours.
This is a problem because time is an important resource and it can be hard to manage teams when you are not sure if they are just wasting time or not. For instance, if you have a virtual assistant, you are not sure whether they are working or not. So, a good way to go is to use a resource like Timeneye that can help you track your hours and check what everyone is doing. “You can look through time logs and see how much time is being lost. Then you can start optimizing and making sure that you don’t lose time in the future,”says Helena Millicent Gerbert, a tech writer at Nextcoursework and Writemyx.
Choose the right business tools
Online businesses often work through digital systems and clouds. It’s critical that your ecommerce company is built on the right tools and right foundations. This means that you need to choose well and scale as you go, keeping the team informed and cutting on all costs which are usually wasted. Every ecommerce business should run on something simple like Shopify because it’s also scalable and it can allow for massive growth. You can track time through Timeneye and then use a project management tool like Basecamp to keep all of the files in one place.
Always keep testing
When you plan and execute a project and achieve a goal, you may think it’s the perfect time to move on. However, you shouldn’t do that. This is how most people operate. But ecommerce is different and it means always staying on top of things and always running different tests to see how you can optimize things. For this, you could use Optimizely as it has some great options for project management. It’s important to realize that there is never perfection and there is always room for improvement.
Use a scaling budget
Creating a budget for an ecommerce business is one of the must-haves when you want to have a sustainable business. A problem that often comes up with ecommerce businesses is that the budget can seem right at the beginning but then as the business grows, the budget gets uncomfortable. “You should have a flexible budget that will allow you to scale and grow depending on your revenue and profit,”says Angelo Browns, a data manager at Britstudent and 1day2write.
As you can see, these tips are mostly focused on an ecommerce business but these can apply to any business. Setting various measurable metrics, monitoring the time and using all the right tools to set your business up, you can achieve success. It’s also very important to always stick with your schedule, be productive and efficient. These are important no matter what type of business you run and they will give you a competitive advantage.
Open Source ECommerce projects
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